WHEIL case study / Sales video

Sales videos
from product photos

A free demo led to a commissioned chiller video — and an order for 12 more. Here is how the project developed.

WHEIL chiller — processed image
This frame began as a warehouse photo
30 sec
free demo
2:13
first commissioned video
12
more videos ordered
01 / The finished work

A demo first —
then a product video

The free demo helped the client assess the format and production speed. The next step was a commissioned video about a specific chiller model.

01 / Demo

See the approach in 30 seconds

The free demo that started the collaboration

02 / First commission

The first video for the sales team

2 minutes 13 seconds — equipment, a digital presenter and a script agreed with the client

Want to see how your product could look? Start with a free demo

02 / From photo to frame

In storage —
and on screen

Not every equipment photo is ready for a presentation. We processed the photos and prepared them for animation. Move the divider to see the difference.

Have similar source material? Explore video from photos or send your materials for review .

Original WHEIL chiller photoWHEIL chiller after processingBeforeAfter

Drag the divider or use the arrow keys

03 / The process

From photos —
to a clear product story

We worked with the client to decide what to explain about the chiller. The industrial video format brought the equipment details, narration and visuals together.

  1. 01

    Photos from storage

    The client sent photos of the specific chiller. These became the source material for the commissioned video.

  2. 02

    Script, character and voice

    We wrote the script together, offered presenter and voice options, and agreed on the character.

  3. 03

    Animation and final edit

    We animated the equipment images and presenter, edited the video and selected the music.

A presenter for the task

The client chose the character

We offered several presenter and voice options. The client chose the character shown in this sheet. Learn more about digital presenters for business.

04 / After the first commissioned video

The video went
to the sales team

The WHEIL team valued the result and production speed. The sales managers did not have to wait around a month — the time the client associated with a traditional process involving shoot planning and final editing.

“The video landed well. We launched it with the sales team. There is interest, and we want to make a series of videos.”
Roman KozlovSales Director, WHEIL

12more videos ordered after the first project

Start with your product

Show us your photos —
we will suggest a video format

Leave your details and a product link. We will review the material, discuss your task and agree on what to show in a free demo.

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Before / After
Original WHEIL chiller photoWHEIL chiller after processingBeforeAfter